eCommerce leap for Brazil’s leading sports retailer
The accelerating trend towards online commerce – one that is driving so many brick and mortar household names out of business – has become an urgent priority for the company. Founded in 1981, it is currently transforming itself – with the help of Genero – to the digital economy.
New features required for such a transformation are: Web services and access to key business processes via mobile devices. After many failed attempts to migrate with Java, Centauro switched to Genero as the only viable alternative deployable in a short timeframe and at an affordable price.
About Lojas Centauro Ltda.
The Centauro channel comprises 189 stores in 22 states and retails high-profile brands including: Adidas, Nike, Kappa, ASICS, Speedo and Reebok. It was FIFA’s sixth and final sponsor for the 2014 World Cup. The group employs over 8,000 staff and has revenues approaching $1Bn.