Mission

I want to put the fun and profit back into developing business applications

Bryn Jenkins

The Power of Simplicity

As applications become more and more intuitive, I get the impression that the tools used to create them get harder and harder. That doesn’t make sense to me.

Today’s developers waste too much time keeping up with the latest trends, the latest APIs and even those APIs they already know. That’s why projects rarely finish on time – there’s simply too much to learn and gain experience with that there is no more time to develop!

What really matters to developers? That they are able to develop state-of-the-art apps that enable them to differentiate themselves in the market. That means less time reinventing the wheel and more time on ground-breaking features. Too much focus on ‘tech’ is killing them.

Genero is designed to follow tech trends without having to rewrite the app. Genero apps are platform independent, easy to design, develop and deploy – they adapt quickly to new market dynamics.

If this message strikes a chord with you, join our growing community of Genero developers. Put the fun and profit back into developing business applications.

Bryn Jenkins