London, England – November 24, 2017Mack Brooks Exhibitions Group, a world class organiser of leading international trade fairs and ‘business-to-business’ exhibitions, events and conferences, has deployed its core CRM to Genero Cloud in order to support its expanding international business.

 “If anything goes awry, I get an alert, which is the signal that Four Js is dealing with it.”

Philip Akers
Accurate Solutions Ltd.


For Accurate Solutions Ltd. – Four Js’ ISV and developer of Mack Brooks’ application – this has freed up the time they once spent on the day-to-day management of the system to enable them to focus on developing new features and applications.

For Mack Brooks Exhibitions, the key drivers of going to the Cloud were:

  • A need to access applications from anywhere in the world,
  • A need for disaster recovery,
  • A need for security,
  • A need for improved developer productivity.

To meet the first need, Genero Cloud provides a ‘zero-install’ user interface to Mack Brooks’ applications via any browser and from any device – be it a desktop, smartphone or tablet.

Under their Service Level Agreement, a recovery time objective of four hours is guaranteed in the event of a disaster or service outage. This means that applications are restored to the last backup within four hours of any such incident.

Backups are made every fifteen minutes to minimize data loss. This is achieved through a redundant and automatic back-up and disaster recovery service.

Full high-availability is offered as a service option.

Finally, the service is Services Organization Controls (SOC) 2 compliant assuring the protection of customer data; security, availability, process integrity, privacy, and confidentiality.


Prior to this agreement, Mack Brooks ran and maintained its systems at their head office by a team of IT professionals. They approached Accurate to streamline their internal processes to cope with their expanding international business.

Two virtual servers, one for production and one for update testing, support all of the bespoke Mack Brooks’ Genero applications.

The main benefits for Mack Brooks are:

  • Free-up internal resources for more useful projects,
  • Uptime of 99.99%,
  • No more hardware purchases or maintenance,
  • Software always up-to-date (Linux, Genero, Informix).


Mack Brooks Exhibitions is renowned for organizing targeted trade exhibitions in diverse industrial sectors. Their portfolio of events covers specialized technology areas including sheet metal working, airport technology, rail technology, traffic management, construction, plastics, waste management, recycling, water technology, fastening and fixing technology, specialty chemicals, corrugated and carton manufacturing, paper, film and foil converting, printing and packaging. Mack Brooks Publishing’s print and online publications provide market intelligence and expertise in related fields.