Genero Mobile 1.0 General Availability

The problem

Developing with two frameworks devours valuable human resources in duplicate efforts that consume budget better targeted at marketing. One solution to this problem is to select one operating system as a ‘primary platform’ – prioritizing one vendor over another. This forces a choice in favor of the prevailing platform for any given geography. That choice may prove wrong over the long term however as each vendor plays leapfrog and strengthens its strategy in its weaker markets. Making the wrong choice now may inhibit the geographic development of your app in years to come. Adopting a ‘primary platform’ strategy may in the end prove to be the undoing of your mobile strategy over time.

The native approach

If you have abundant development resources, you may opt for a native development approach. This means mastering both Xcode® and ADT®  – Apple’s and Google’s respective development environments. Parallel iOS and Android developments will cause most development shops to buckle under the weight though and few can waste time reinventing the wheel. Few have the time and resources to digest the thousands of iOS andAndroid class libraries.

The cross-platform approach

Alternatively you could go the cross–platform route and use HTML5 based frameworks. They go some way to resolving the redundancy issue, but eventually fail to deliver on their promise. You may still need a native tool for user interface development and apps will likely fall short in terms of performance. The completeness of their peripheral APIs leaves much to be desired too. And some HTML5 toolkits create apps that need an active network.

The solution – the best of both worlds

Or you could go with Genero Mobile. Genero Mobile provides one development framework and one generic programming language for both iOS and Android. That means one source code, one test cycle and just one version of your app to support. You focus on the business logic and leave the management of the physical environment to Genero Mobile.

Innovate

Create with a new found freedom – capture rich media, signatures, barcodes and QR digicodes. Localize people and corporate assets. Send messages to customers and patients. Send emails. Reschedule visits on-the-fly. Delete records with the flick of a finger. Thumb through orders, product catalogs on the showroom floor. Create proposals, calculate insurance premiums, close contracts, query account payables on-site. Update job sheets. Upload photos of accident damage from the scene of the incident.

All under the tight control of your app. Learn Genero Mobile’s generic API and you’ll spare yourself the steep learning curve of mastering two proprietary platforms.

Never before has there been so much potential to differentiate your solution, and so quickly, by providing apps that run on a light, intuitive device, overflowing with innovation. Improve your customer’s productivity and your own at the same time!

Smartphones and tablets

Smartphones outsell tablets by an order of magnitude, yet they rival each other for developer attention. What if the apps you wrote for a tablet, were also to run on a Smartphone and vice versa – without modification? With Genero Mobile they can – apps adapt automatically to orientation as well as form factor.

Online and offline

Network coverage is not always guaranteed in buildings, city centers, and rural zones. So apps need to be able to run offline, store data to the device, and synchronize when the network signal returns. This synchronization can be done via RESTful or SOAP Web services. Genero Mobile RESTful Web services use JSON over http(s), whereas SOAP Web services use the XML based protocol. Wizards take developers through the creation of SOAP Web services to save the developer from having to learn the protocol’s complexities. SOAP Web services will be available in a future release.