Salfatix Media, a specialist in connecting social media influencers with leading brands, has just launched its own home-grown software solution to automate its business for the next step in its development. The solution includes an Apple® iOS® and Google® Android® app for influencers and a complete back-office for brand and influencer management. The back-office was developed with Genero Enterprise and the app with Genero Mobile. Both iOS and Android versions use the same source code.
Salfatix Media is considered a “new media” company by the advertising industry, which has seen little modernization over the last few decades. The combination of social media with mobile is disrupting and even disintermediating established players. Social media influencers are now an essential part of the marketing mix for top-flight brands, and there are few companies able to manage them professionally. As we speak, there are no established software players in this emerging market.
One of the properties of new markets is that business processes are invented on the fly. Thanks to Genero, Salfatix Media were able to create a flexible and tailor-made application for business processes that are still evolving. Several key business processes were revised significantly during development. Today’s solution enables the automation of the lion’s share of low-level tasks, freeing time for high-value commercial development.