The TITLE attribute defines the title of a form item.
TITLE = [%]"string"
The TITLE attribute is typically used to define the title of a form field that will be defined as a TABLE or TREE column, or form items used in a stacked layout, to define the label associated to the item.
Consider using localized strings with the %"string-id" syntax, if you plan to internationalize your application.
EDIT col4 = FORMONLY.ord_shipdate, TITLE="Ship date";